:: project
		·· event / mobile marketing - Coors Light Rocky Mountain Cold Zone tour
	:: usages
		·· marketing presentation concepts, fabrication reference/guidance
	:: notes
		:· Event Marketer Ex Award winner
		:· features two large inflatable mountains [ entrance inflatable has a mist system ], inflatable bottle and can, the award-winning, life-size Silver Bullet train [ disguising a 53' tractor/trailer below it ], stage, several interactive games and a beer garden section
		·· art-direction was rudimentary, consisting of a rough plan-view pencil and a textual tour directive - component / model types + layout positions, branding signage, exterior/interior design decisions and color treatments were left to pbeach imagination and creativity
		·· the AD-CD-AE were all a sincere pleasure to work with - as sharp and truly professional as they come in this industry, with precise, incredibly-fast, on-the-ball email / verbal communication / art-direction skills across the board
		·· 3d components modeled in 3ds Max™
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