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project |
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event / mobile marketing ··
Healthy Choice Start Making Choices
tour |
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usages |
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·· marketing presentation pitch concepts, fabrication reference/guidance |
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notes |
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:· multi-concept
design/option features include: |
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highly-detailed, proprietary /
brand-specific, custom-modeling,
including motor coach w/built-in
industrial kitchen, Iron Chef-style
kitchen stage, sampling tent, food pyramid interactive kiosk and segways |
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·· custom-modeling included
Daimler-Chrysler /
Global Electric Motors, LLC "Gem" car, a "Bod Pod™" [
system measures/tracks body fat and
lean mass ], scene-appropriate figures in art-directed body positions |
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external pods included a demo kitchen, tropical-styled
"Healthy Hut", palm tree kiosks |
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·· art-direction
was rudimentary, consisting of a rough plan-view
pencil and a preliminary textual tour directive -
component / model types +
layout positions, branding signage, exterior/interior
design decisions and color treatments were left to pbeach imagination and creativity |
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·· the AD-CD-AE were all a sincere pleasure to work with - as sharp and truly professional as they come in this industry, with precise, incredibly-fast, on-the-ball email / verbal communication / art-direction skills across the board |
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3d components modeled in 3ds Max™ |
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< back to EVENT page |
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copyright
© ConAgra Foods,
Inc. /
Healthy Choice - proprietary concepts, components and designs: © pbeach
illustration!/pbeach event design! - All Rights Reserved - Registered trademarks
are property of their respective owners - Comping is usage. |
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