:: project
  ·· event / mobile marketing / NASCAR sponsorship activation ·· Toyota LIVE! tour
:: usages
  ·· marketing presentation pitch concepts, fabrication reference/guidance
:: purpose
  ·· dual purpose: to announce and celebrate Toyota's debut into NASCAR's Nextel Cup Series at the '07 Daytona 500, featuring three new teams [ Bill Davis Racing, Michael Waltrip Racing and Team RedBull ] and to tout the new '07 Toyota Tundra
:: notes
  :· large footprint with multiple components [ 3 months in design, development and fabrication ]: highly-detailed, proprietary / brand-specific, custom-modeling, including:
    ·· the wireframe construction of the new NASCAR Camry body with 6 new paint scheme graphic wraps [ Toyota No. 07, Caterpillar No. 22, 360 No. 36, UPS No. 44, NAPA No. 55, RedBull No. 83 ]
·· modified Stageline 320 with a larger-than-life Tundra bed forming the entire stage, width and depth
·· two rotating Tundra towers each side of the stage, 360 degree rotating NASCAR vehicle, "Rev and Win" Tundra on stage deck, burnout area, Batak™ skill/timing game, merchandise tent and traveling "Frozen Tundra" tricked-out ice truck
  ·· art-direction was rudimentary yet comprehensive, consisting of a rough plan-view pencil and a preliminary textual tour directive - branded signage, exterior/interior design decisions and color treatments were left to pbeach imagination and creativity
  ·· the AD-CD-AE were all a sincere pleasure to work with - as sharp and truly professional as they come in this industry, with precise, incredibly-fast, on-the-ball email / verbal communication / art-direction skills across the board
  ·· 3d components modeled in 3ds Max™
  ·· the client won the pitch and the project - ;-)
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