Finding work as a creative and/or finding a freelance creative...
Let’s begin with freelance marketplace sites and services:
... the ProFinder, Upwork, Freelancer.com, Fiverr, Guru, iFreelance, DesignCrowd, CrowdSpring, 99Designs, etc. models are terribly flawed - bottom-line, often-sealed [unless you pay a fee], blind bidding is a mistake in SO many ways.
Reason 1: you may be one of 50... 100+ or more “professionals” [I use the term VERYloosely] bidding/competing for the same project.
Reason 2: Essentially it's a "Race to the bottom"; we're talking third world wages.
Reason 3: the absolute WORST time to be anywhere near these sites is during any kind of a downturn in the economy, where employers KNOW creatives are desperate and easy prey for acceptance of sub-standard fees - where the numbers of creatives looking for work, any work, is especially high - where the odds are virtually 100% in favor of the employer.
Certainly not efficient, productive use of your time and limited marketing budget.
Frankly, these sites are a joke.
An excellent related article for you: “Upwork vs Freelancer: Why It’s a Battle YOU Won’t Win” [link at the bottom]
… an excerpt:
"Here’s how it's supposed to work: A company crafts a highly detailed job description for a specific project. Contractors write highly detailed and attractive cover letters to capture the attention of the company. The company chooses a contractor from the field of highly qualified, well written contractors. The contractor accepts the job and performs up to spec and within the time frame. The company pays the contractor a fair price for the job in a timely manner. Good reviews of each other’s performances are given out. Everyone is happy.
Here’s how it actually works: Companies cobble together a low-balled job description which has been cobbled together using previous job descriptions from other companies. Contractors send out equally cobbled-together job responses because they have no idea what the company is really wanting – and they are forced to lower their standards because of the competition.
The ones who get the jobs are the ones who spent half an hour replying to the job proposal, and even then they might not get noticed because there are so many unqualified applications to sift through. Because the company wanted such a low price, the contractor feels that they don’t have to offer quality – after all, quality costs money. Company and contractor struggle back and forth to produce the product, and hope that neither party will screw the other. Nobody is particularly happy, but they are willing to accept the ‘good enough’ situation as it is because they don’t want to go through the dance of bidding and selection again.”
. . . . .
[as for "One-stop promo/marketing services sites" [for example: Agency Access: Marketing & Consulting Services for Artists]: Information is so easily attained through a bit of time and effort [online and conventionally], why pay these high fees?]
There’s no substitute for doing your own due diligence. Who knows you and your business better than you? Who works longer hours than you? There’s no magic wand - you can’t just sit back and magically grow your business by throwing $$’s at a service or hours on [or fees to] a freelance marketplace…
… hard work, long hours, sacrifice of a night out or a weekend date — sweat, worry — direct emails, InMails, follow-up emails, phone calls. Fight the urge to send an email and make the effort to speak to someone.
You have to want something so bad it hurts.
Tap inward for self-motivation. Blindly competitive - always believe your competition has packed it in for the evening and gone to bed, so you’re going to spend an extra two and half hours until 1:17am researching creative directors within various agencies or companies, yet another online directory you can list on, more Boolean searches on LinkedIn; BTW, mine your LinkedIn connection network! [... and when you connect: my network knows that each new connection receives a personal intro note of thanks].
You want something bad enough you’ll find a way to make it happen. No one’s going hand it to you.
[related article link: “Upwork vs Freelancer: Why It’s a Battle YOU Won’t Win”]
~ Peter Beach ;-)
© Peter Beach / pbeach! - All Rights Reserved under any and all U.S. and international copyright laws to which the work is subject.